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Do you have a surplus of automatic banding machines that you need to sell off in a hurry? If so, why not put out a local advertisement for them to let people know about your stock of automatic banding machines? If nobody knows about what you have for sale then how do you expect to get rid of them?
You do have plenty of options to choose form when advertising. You can put out a local television commercial but that can be a little pricey. You could opt for a billboard or bus bench ad but then you might not be able to target the right audience. Plus they could get easily defaced. Who wants a bus bench ad for an ear tags business that is covered up with devil horns and mustaches?
You can also just go the old fashioned route and put out a local radio ad. Why not advertise your business through a local radio station broadcast? They're quick, they're easy, they're catchy and they're more affordable than most advertisement options out there. Everyone has access to the radio. Whether it's through an actual radio in the house, a car stereo radio, or a transmission radio feed through an MP3 player.
The radio isn't going anywhere. You've probably listened to the radio at some point today. You might have even heard an ad for Punta Mita vacation rentals that you can't get of your head. If so, why wouldn't you want to get in that type of action? If you can afford to do so, then you very well should put out a radio advertisement for your lead suppliers business.
If you can't afford one of the top radio stations in town then ask a local college or university radio station about their advertisement prices. They are usually low in price and still reach a large audience. Let people all over town know about your business and products. Sure, you might have to be sandwiched in between a win a car Canada ad and ad for university pub nights but your message is still getting across.
Get your jingle writing cap on and have at it. Don't just be happy with the first radio ad you write. Take a few stabs at it until you find the perfect radio ad. Eventually you'll hit the jackpot and create a great radio ad. Good luck!
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